What does it really mean to build like a CEO? In this episode, IP attorney and brand protection strategist Tonia Fisher dives deep into the double meaning behind the “C” in C-Suite—and why connection, clarity, and claiming your rights are non-negotiables if you're building something that matters.

Whether you’re a digital creator, community builder, experience host, or the local spot, you’re not just here to have a business—you’re here to lead it. And leadership means protecting what you’ve built.

Tune in for a power-packed conversation on how to stop operating from hustle and thinking small and start leading from clarity, so you can scale with confidence—and safeguard your brilliance while doing it.

🔑 Key highlights:

✅ The “C” in C-Suite isn’t just Chief—it’s also Create, Cultivate, and Claim.

✅ Why community-focused businesses carry unique brand and legal risks—and how to address them.

✅ The real difference between acting like a business owner vs. protecting like a CEO.

✅ How founders unintentionally leave their creative and brand assets vulnerable.

✅ Why clarity and protection are essential leadership tools, not afterthoughts.

✅ An invitation to shift from playing defense to owning the field with strategy, structure, and soul.

🎧 Like what you hear?

Follow, rate, and share the show so more founders and creators can lock down their legal and build boldly with clarity, protection, and confidence.

🔗 Links and Resources:

⁠⁠Subscribe to my Substack and for more brand protection insights, tips, and bonus resources. C-Suite and Legal Lounge on Substack⁠⁠

Join the TCIL C-Suite and Legal Lounge Membership Waitlist

Let’s stay connected:

Website: ⁠toniafisher.com⁠

Instagram: ⁠@fisheriplaw

YouTube: ⁠@toniafisher

The C-Suite Legal Lounge™ podcast is your go-to for smart legal strategy, brand protection, and CEO clarity. Hosted by IP attorney Tonia Fisher, it’s where visionary founders and creators learn to protect their work and brand, lead with purpose, and build legacies rooted in community.